Make the Right Decisions for Your Brand With PPC Advertising
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
What is Paid Search?
Paid search marketing refers to a pay-per-click (PPC) model in which brands only pay when consumers click their ads. These ads appear on search engine results pages (SERPs) next to relevant organic results. This type of strategy is often called search engine marketing (SEM).
These days, paid search and PPC are synonymous. It’s likely you’ve seen these ads on almost every SERP. You may also hear marketers simply refer to this strategy simply as search marketing.
Most paid search ads feature a header and short-form copy. They can also include a number of engaging elements like site links, phone numbers, consumer ratings, location information, and product images and videos. Paid search is the fastest-growing ad format, with advertisers spending over $13 billion annually. With support from Deliver’s PPC experts, your campaigns can drive more traffic to your site, augmenting the power of your organic strategy.
Our Paid Search Managers are PPC Experts
Paid search campaigns managed by Deliver support your search engine optimization (SEO) and content marketing strategies by getting your messaging in front of relevant people immediately.
Ranking highly on a SERP organically takes an average 90 to 180 days, depending on the search volume for your keywords and the competitiveness of your vertical. And that’s assuming you have an awesome SEO strategy and that you update that strategy periodically based on the findings of your analytics reports.
Data from Google shows that search ads can increase brand awareness by 80%. That can be a huge advantage if you’ve recently launched a new website or product page. A paid search campaign with Google Ads can be just the thing you need to improve that brand awareness.
How Does Ad Quality Impact Paid Search Ranking?
Deliver’s paid search strategists use enterprise software to optimize keywords, ad bids, ad spend, call to action text and other important factors. In fact, brands that submit high quality ads can actually end up paying less per click.
Here’s how Google determines the cost-per-click (CPC) of an ad:
Generally, advertisers with a high Quality Score are rewarded with lower CPC and higher
rankings. Let us create quality ads so you can focus on growing your business.
What Services Does Deliver’s PPC Advertising Include?
As a marketing strategy, paid search is highly flexible. Deliver’s PPC experts can set up search campaigns, analyze results and fine tune your strategy based on real-world data.
This flexibility is good for getting the most from your spend, but it also means active management of your ppc campaign is necessary to achieve optimal results.
Our paid search strategists work collaboratively with you to understand your company, its mission and its current objectives. Advanced analytics capabilities help them spot trends and make tactical adjustments.
Deliver’s experienced PPC strategists will help you:
Define your goals
Whether you want to get more site visits, newsletter sign ups or store visits, your strategist will steer your search campaign toward maximum results.
Hands-on strategists will work with you to optimize and diversify your paid spend across display networks, retargeting campaigns and syndication platforms.
Determine your ad scale
Should you target a local audience, or do your offerings have global appeal? Find the right location groups to magnify your exposure to the right customers. Your strategist can slice your messages into ad groups for more targeted search campaigns.
Ongoing campaign analysis helps you gain important market intelligence. Strategists periodically adjust tactics and spend based on performance reports. For instance, they can help you decide which ad extensions make sense for your goals.
Competitive keywords can have a CPC of $50 or higher. Knowledgeable PPC professionals find keywords that balance value, volume and relevance to your campaign goals.
Test landing pages
Beyond the search campaign itself, PPC managers can help you improve your Quality Score by testing landing page efficiency. This step is crucial to converting site visitors to customers.
Craft engaging copy
You have a limited number of characters with which to grab attention and entice potential customers. Paid search management ensures your ad copy is always aligned with customer search intent to make your ads appealing.
Launch Strategic Paid
Google Ads alone reaches more than 2 million websites and applications. Not many other forms of marketing can influence such a wide marketplace.
Deliver’s strategic paid search campaigns help you target potential customers who are most likely to be interested in your offer, wherever they happen to be online. This active audience is more likely to engage with your message when you have persuasive copy and an excellent ad experience.
With help from Deliver’s Promotions & Engagement Team, you can support your PPC management with shared expertise, responsive strategies and flexible tactics.