How Local SEO Works
Local SEO is exactly what it sounds like: SEO for a specific geographic region.
Just because it’s geared toward a smaller subset of customers does not mean it’s less important or time-intensive than a broader SEO campaign.
Local SEO strategy in many respects boils down to optimizing your existing online presence within Google apps and increasing your brand reach across relevant local directories.
As the majority of commerce migrates to the web, your company’s digital footprint is even more important than its physical storefront. Local SEO boosts your organization’s online visibility so leads are continuously in touch with your locations, products, services and differentiators.
Increased local organic traffic to your site leads to increased foot traffic through your front door – or increased on-site conversions.
You can think of local SEO as being everywhere your local customers need you to be – all at once.
Deliver Local SEO Services
The Deliver Local SEO team has been providing Local SEO services for 10+ years, and we’ve adapted our local SEO strategy alongside industry changes and best practices. Our deep experience allows your company to appear in local business listings, Google Maps and Google SERPs, which enables valuable leads looking for your services to find you instead of your competitors.
Our strategists craft campaigns to capitalize on your organization’s opportunities, pushing your digital presence forward every day with local SEO that converts.
Here’s a quick rundown of expert SEO services you can expect from your Deliver team:
Google My Business Optimization
Local Citation Management
Local Listing Monitoring
Localized Content Creation
Localized Metadata Analysis & Optimization
Targeted Link Building
NAP (Name, Address, Phone #) Verification
Customer Review Solicitation & Response
Structured Data Markup
Business Directory Optimization
Google Maps Ads
Deliver SEO services are fully customizable to your company’s unique needs. They can be purchased together as part of a larger campaign, or contracted as needed.
As your target demographic, industry or products change, our services evolve right alongside them.
Local SEO Expertise and Support
SEO is really an omnichannel initiative, especially in the local realm.
Signals from social media, backlinks and online business directories all influence SEO results, which means you need an SEO firm that’s versed in many marketing disciplines. That includes the strategy to plan campaigns, the coordination to execute on them and the talent to see your projects come to life – all in one local SEO package.
Deliver's SEO expertise is complemented by technical support from our web developers, ideation and creation from our multidisciplinary creative departments and end-to-end accountability from project managers.
Our local SEO marketing services are organized and run by an in-house team so you can access strategy, assets and analytics through a single point of contact across the entire spectrum of your SEO package.
With Deliver, there’s no need to juggle multiple vendors, outsourced contractors or unvetted freelancers from various international time zones – everything’s done in a cohesive, collaborative workflow you can trust. You’ll work with a dedicated SEO expert who can guide your strategy in the right direction.
With Deliver, your potential customers have never been so within reach.
If you need local search engine optimization, you’ve come to the right place
Google as Your Homepage
We take a methodical, data-backed approach to engineering SEO victories, and that often starts with optimizing your brand across Google’s suite of interconnected applications.
Google automatically exports the business data from your Google My Business account to a number of other important online marketing channels, including:
- Google Maps
- Local 3-pack
- Knowledge panels
- Google Posts
- Mobile SERP carousels
That said, the proper transfer and population of this information – addresses, services, etc. – is only possible if your Google My Business profile is appropriately claimed, set up and optimized.
With Deliver, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you.
Local SEO Ranking Factors
Organic SEO ranking factors have an enormous impact on whether your company is visible online and how much traffic you can expect to generate.
While the core tenets of SEO apply in principle, local SEO follows subtly different practices because the ranking factors in play are weighted differently in the eyes of search engines.
Industry studies have shown that the top local SEO ranking factors that should influence your marketing campaigns are:
SEO services must be tailored to user experience, because customer reviews and social commentary have an outsized impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great base on which to build your next campaign.
Local Marketing for a Local Market
Deliver’s local SEO work increases your presence in search, in local listings and in online directories of every kind.
For brick-and-mortar shops with one storefront, your potential customers may be the local foot traffic outside your door. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions.
To earn the attention, trust and authority of your local market segment, Deliver SEO experts capitalize on any and all local citations we find across the web. Those citations often come from online directories like:
Google My Business
Better Business Bureau
Chamber of Commerce
LinkedIn Company Directory
Our local SEO marketing services put your business front and center – in both the physical and digital realm – creating a branded, widespread customer experience for your local marketing niche.
Local SEO, Big Results
Traditional SEO companies may only be proficient in old-school SEO and nothing else.
At Deliver, SEO strategies can be localized, but their results are supersized.
Up and down the sales funnel, and throughout the customer journey, your dedicated team drives results. From conception to creation to conversion, the full lifecycle of your digital marketing is optimized for the qualified leads you intend to earn. This translates to cold, hard ROI.
Get results today.